Boston, MA 01/20/2014 (wallstreetpr) – Facebook Inc (NASDAQ:FB) has been made the target by rival social networking companies. It is attacked left, right and center by mobile communications startups Snapchat and WhatsApp as well as bigger rivals like Twitter Inc (NYSE:TWTR). However, the company is not taking these oppositions lying down.
The company has opened what once can term as investment attack on rival Twitter. The microblogging platform Twitter was once known as the go-to Internet forum for celebrities, news and sports organizations have also often found a lot to identify with Twitter.
But things seem to be changing rather fast. Just last month Facebook Inc (NASDAQ:FB) staged a coup-like move when it had Beyonce announce her new album through Instagram, a photo and video sharing platform owned by Facebook Inc (NASDAQ:FB).
The exclusive announcement which Beyonce made on Instagram was something unheard of from such high profile artists. But this is the latest indication that Facebook Inc (NASDAQ:FB) is very serious when it comes to going for the bigger share of the advertisement dollar by attracting the sources of public content.
New approach
Facebook Inc (NASDAQ:FB) is taking quick steps to convert itself into an Internet platform for everything; everything as in a place where people can share photos and chat with friends and family, and also where people can consume news concerning everything in the world.
The company is courting Hollywood celebrities, new organizations and other strategic partners to boost its public content offering. The company started this serious march to content provision last year when it made tweaks to its newsfeed to enhance user experience.
Recent studies have shown that more people on the Internet consume news through social networking sites. That being the case, Facebook Inc (NASDAQ:FB) is trying to use its towering user numbers at 1.2 billion to boost news traffic to its site. By doing this, the company will be moving right into the center of online advertisement dollar.
Sources familiar with the company’s ongoing talks to improve public content offering say that the Facebook Inc (NASDAQ:FB) could soon announce deal with media organizations for content video content offering on its platform.
