Boston, MA 03/24/2014 (wallstreetpr) – Shares of Intellicheck Mobilisa, Inc. (NYSEMKT:IDN) are currently trading up more than 21 percent and have already touched a new 52-week high of $1.49. And all that is happening just when the company announced update to its security app that could prove vital for bar operators who want to stay away from penalties related to underage sales. Still, the company released a new structure of its sales team.
The company provides identification systems and wireless technology. Its identification systems are used in the commercial market and government. Intellicheck Mobilisa, Inc. (NYSEMKT:IDN) owns the technology called ID Check that offers instant reading, analyzing and verification encoded data on barcodes and magnetic stripes on government-issued identification cards and documents.
More in BarZapp
For bartenders, things can always get nasty when an alcoholic drink or cigarette is sold to an underage buyer. And with the growing trend of identify faking, bartenders are always at the risk of selling age-restricted items to the wrong persons. However, Intellicheck Mobilisa, Inc. (NYSEMKT:IDN) is offering BarZapp with more features to help with scanning of IDs and driver licenses to help in detecting identity documents.
The app will help bartenders scan encoded data on military cards and licenses and sound alarm where necessary. And the app does even more, it allows for the option to record offenses through an online portal. The app retails in the Apple Inc (NASDAQ:AAPL) App Store and for $1.99, users have unlimited scans per day. By subscription, users can enjoy more features of the app.
Turn technology into money
Intellicheck Mobilisa, Inc. (NYSEMKT:IDN) has some of the breakthrough technologies in security systems today. Its BarZapp and an array of other identification solutions have the potential of raking in greater revenue if adequate sales campaign is run. Perhaps it is in the realization of this fact that the company has doubled its sales team and hired five more talents.
According to CEO and President Nelson Ludlow, the company has set its eyes on attaining a higher sales level than where it is today. By bringing its fresh hires together with its established sales team, the CEO said they aim to have in place and an inspired and expanded sales force. Thus, if all goes well, the CEO said, the impact from the revamped sales force should start trickling in by third and second quarter of the current fiscal year.
