Boston, MA, 11/15/2013 (wallstreetpr) – On Wednesday, Intel Corporation (NASDAQ:INTC)’s executive John Wallace announced that the company plans to start Intel Experience Store on November 23rd, 2013. Though unlike Apple Inc (NASDAQ:AAPL),Intel Corporation will not sell products through its Experience stores rather the Santa Clara-based chipmaker companywill launchpop-up stores especially meant for the forthcoming holiday season. While the company’s executive John Wallace didn’t reveal the reasons behind the move, but it is speculated to be the company’s strategy to build its brand. The company also released a promotional video to facilitate showcase look and feel of its pop-up stores.
The first store is scheduled to open in New York City’s NoLita area at 10 AM on November 23. John Wallace said that through an official press release it will soon issue a list of locations where the retail stores will be opened. These retail stores are expected to remain open until January 25 of the next year. The company will change these stores three times during a day. As a part of the company’s Tech Disruptors campaign, various products will be displayed by the store’s individuals. The visitors will also be treated with free coffee and movie screenings in stores. As per The Verge’s Tome Warren, the stores will showcase a range of Intel-powered devices like ultrabooks, PCs and tablets.
Intel Corporation said that the new stores will allow visitors to experience the products at their home, hence will assist in recycling their old gadgets, though these stores will not sell the products. Aftera successive decline of PC sales and with ARM-based processors sweeping the market, Intel had to look forward to alternative ways of establishing and promoting its brand.
Intel Corporation is not the only company to experiment with the idea of pop-up stores but lately giant companies like Microsoft Corporation has also been seen partnering with Best Buy Co., Inc. to launch its Windows Store across 600 places.
Intel Corporation shares were down 0.87% to $24.39 in last trading session.
