Boston, MA 06/02/2014 (wallstreetpr) – Zynga Inc (NASDAQ:ZNGA) carved a niche for itself as a provider of social game services. However, the company has been seeking to transition into mobile games market where opportunities are attractive. The recent months have seen the company discontinue several of its social games offerings especially on Facebook Inc (NASDAQ:FB).
In the recent closures, Zynga has been targeting games with low user numbers.
In the latest move, the company announced the closure of Hidden Chronicles, CoasterVille and Café World. Hidden Chronicles was released in early 2012 and presents players with the challenge of unlocking thousands of hidden objects. The offering of the game on Facebook will cease on July 22.
As for CoasterVille, one of the two games to be earmarked for closure, the game allows players to build their amusement parks that are complete with decorations, bathrooms and customizable roller coasters. The game that was release in late 2012 will bid farewell to Facebook Inc on July 22. The same fate will face Café World that was released around 2009 and went on to attract more than 8.6 million players in just a matter of days. Café World is a restaurant simulation game.
Mobile and Chinese opportunity
In efforts to increase revenue, Zynga Inc (NASDAQ:ZNGA) can be seen enriching its product portfolio while also penetrating the mobile gaming world. The big number of smartphones in the markets such as China and the U.S. allows the company to reach many users and that opportunity also projects Zynga as a takeover target.
Chinese content hungry firms are looking for companies like Zynga. In addition to its big name in the gaming world, Zynga has also shown signs of success in the penetration of the mobile games space make the company a perfect takeover candidate for the content hungry websites.
While no specific names are being mentioned as circling Zynga Inc (NASDAQ:ZNGA) for a deal, the company can change the fortunes of its shareholders through a deal with Asia’s biggest Internet firms such as Tencent Holdings, which recently bought the Chinese rights.
Chinese mobile game market
The Chinese mobile gaming market is projected to grow by an estimated 20 percent per year and is already worth about $3 billion. That looks promising for developers such as Zynga Inc (NASDAQ:ZNGA) that are looking to new markets at a time when the U.S. mobile game market is showing signs of maturity.
