Boston, MA 09/10/2014 (wallstreetpr) – Hewlett-Packard Company (NYSE:HPQ) addressed the major cyberattack issue at its annual enterprise security user conference, HP Protect, offering the industry its first self-protection application, called HP Application Defender.
Cyberattack Menace
At the Hewlett-Packard Company (NYSE:HPQ) Protect 2014, the technology solutions provider addressed almost 1,500 security professionals and introduced several new solutions to provide organizations with the much-needed security protection measures. HP offered actionable security intelligence solutions to organizations so as to arm them with a more proactive defense mechanism against cyber-crime.
As pointed out in a yesterday’s article published by Marketwired, the average expense of cyber-crime menace has increased as much as 78% over the last four years. This has alarmed the industry to take on a more defensive mechanism against its faster and more innovative challenger. HP has aimed to answer this very concern of organizations and offered them new solutions that foresee probable attacks, expand visibility and are equipped to provide automated and real-time response against a threat.
Advanced Industry Solutions
The company yesterday introduced the first cloud-based security solution that seeks to diminish a risk at the application level. The company believes that the threats that have been disturbing the entire cashless payment mechanism occur mostly at the application layer, where vulnerability ranges as high as 80%.
Hewlett-Packard Company (NYSE:HPQ) Application Defender runs on Runtime Application Self-Protection technology, which essentially helps IT professionals to prevent attacks by scrutinizing application activity during runtime. The technology would provide security against common methods of hacking, such as unauthorized access, cross-site scripting and SQL injection.
Apart from this, HP also introduced the novel Hewlett-Packard Company (NYSE:HPQ) TippingPoint Advanced Threat Appliance series of products, which aim at controlling real-time threats. The product family is capable of detecting, acting upon and mitigating advanced network security attacks by using behavioral, dynamic and static detection methods. It also promises protection against the initial “patient zero” infection and its consequent spread.
