Boston, MA 09/04/2014 (wallstreetpr) – Car rental business operator, Hertz Global Holdings, Inc. (NYSE:HTZ) had launched enhanced benefits for its members while celebrating three-year anniversary of its Gold Plus Rewards customer loyal program.
Loyalty Program
The company disclosed the industry-leading loyalty program had already earned highest honors for the Best Rewards Program, as well as, Best Overall Benefits from the 2013 COLLOQUY Loyalty Award and Flyer Talk.com. COOLOQUY Loyalty had earned groundbreaking innovations, the company’s statement said.
Hertz Global Holdings, Inc. (NYSE:HTZ) also hosted a summer-long promotion program providing the existing and new member an opportunity to earn double the bonus points every week. As a result, over one million bonus points were awarded to its members all through the summer.
The company was also running one more promotional program, Double Points on Ancillaries. It said that the eligible rentals with an ancillary product get double the points for charges of Prepay for Fuel, SiriusXM, NeverLost, and insurance coverage all through the month of September.
Program Upgraded
Hertz Global Holdings, Inc. (NYSE:HTZ) said that the Gold Plus Rewards program has been upgraded. The customers can enroll in the program at the rental counter itself. The program also enables Gold members to pass over the counter at more than 50 airports throughout the world. With more than 4K locations around the world, renters have just needed to show their driving license and accept their keys.
The company’s Gold Choice allows renters a peace of mind since they knew that their car would not only be ready but also waiting for them. There was a freedom for the members to select something different instantly. Its Gold member would also be receiving mobile alerts through their phone with the latest information about the car they would be driving and that whether the vehicle was parked.
Management Comments
Hertz Global Holdings, Inc. (NYSE:HTZ) Chairman and Chief Executive Officer, Mark Frissora, said that the company provides the easiest way to earn, as well as, redeem points compared to any other rental company. The multiple awards received were a testament to its commitment to develop the most innovating and exciting offers, services, and technologies to its members.
