Boston, MA 04/23/2014 (wallstreetpr) – Groupon Inc. (NASDAQ:GRPN) continues to surge in the market at the back of a solid Take Rate in North America that is continuing to grow with each passing month. North America operations continue to be more valuable as a result of the high take rate.
The e-commerce company has seen its Take Rate increase from 40.7% in 2011 to a high of 53.4% in 2013. The rate is also high when compared to other strong markets such as Europe Middle East and Africa.
Groupon Negotiating Leverage High
Groupon Inc. (NASDAQ:GRPN) has seen its negotiating leverage in North America increase complimented with a high proportion of sales, positively impacting the rate. With further growth in the rate, Groupon is in line to enjoy a stable business with greater control of its sales volumes. The Take Rate could grow even further in the coming months as Groupon prepares to expand into physical goods space.
Online spending continues to grow seen by huge revenues that Amazon has been registering in the past quarters. Groupon has already got the ground running by building a warehouse network where it will ship physical goods directly to customers.
To achieve greater success, Groupon will have to maintain a high level of customer service if it is to compete at the same level with incumbents. Online retail sales grew from a low of $132 billion in 2008 to a high of $263 billion as of 2013 outlining Groupon decision to push for physical goods sales.
Groupon Board member won’t seek Re-election
Groupon Inc. (NASDAQ:GRPN) has announced that its board member Mellody Hobson will not be standing for re-election and will consequently end his tenure in May. Mellody who has been with the company since 2011 has opted to stand down to focus on her family. The announcement comes at the back of the company’s CEO Eric Lefkofsky shuffling the management team as part of leadership changes as the company gears up to enter into the lucrative physical goods sales trade.
