Boston, MA 12/31/2013 (wallstreetpr) – Whenever Google Inc (NASDAQ:GOOG) enters a new market, competitors are the least amused. The company has the financial power and technological wealth to have its way in most competitions. This is why a panic button must be on at Apple Inc (NASDAQ:AAPL) and Microsoft Corporation (NASDAQ:MSFT) following the deal between Google Inc (NASDAQ:GOOG) with German automaker Audi and Tesla Motors Inc (NASDAQ:TSLA).
Of late Google Inc (NASDAQ:GOOG) is diversifying into every possible tech segment. The company is reported to be investing heavily in Internet infrastructure. It is also into mobile devices market directly and also through Motorola Mobility. And, more recently, it has been talking with automakers for the installation of in-car systems.
Various recent studies have suggested that vehicle connectivity is the new and lucrative battle field for tech companies. Already Apple Inc (NASDAQ:AAPL) and Microsoft Corporation (NASDAQ:MSFT) are into the in-car system market. It is reported that Microsoft has successfully landed a deal with Ford Motor Company (NYSE:F) in which about 10 million cars from Ford have been installed with Microsoft’s car connectivity systems. Similar, Apple Inc is also in deal with several other automakers including Honda, Nissan, Mercedes and Hyundai.
New kid on the block
Google Inc (NASDAQ:GOOG) is the new kid on the in-car system block. The popularity of its Android mobile operating system is expected to give it a head start in this market.
The recent announcements suggest that Google Inc (NASDAQ:GOOG) has entered a deal to connect Audi’s cars. This follows a similar announcement by Tesla Motor Inc (NASDAQ:TSLA)’s CEO Mr. Elon Musk that his company was switching to Google Chrome in Model S and that the vehicles’ dashboard operating system will also be switched from Linux to Android.
Android flame
Google Inc (NASDAQ:GOOG) could easily become the frontrunner in the in-car systems segment owing to the fame of Android. It is not known, as to how the competitors will extinguish the consuming flame of Android in the in-car systems.
Throughout 2013, Google Inc (NASDAQ:GOOG) made it very clear that the improvement of its revenue and profits is on the company’s agenda. Going by the latest developments, the company is diversifying intensively to make this happen. As to whether size could be the ultimate undoing factor that would bring Google Inc (NASDAQ:GOOG) down is anybody’s guess.
