Boston, MA 06/11/2014 (wallstreetpr) – On Tuesday, Genworth Financial Inc (NYSE:GNW) took a step ahead towards creating awareness about the long term care as the company launched the new website, www.longtermcareinsurance.org. The main aim of the website is to be a source of information for every aspect related to the long term care and to stress on the significance of preparing in advance for the future.
Clear Information
The website launched in the name of the National Advisory Center For Long Term Care Information (NACLTCI) by Genworth will facilitate the users with clear, unbiased and to the point information relating to the long term care, and thus, will help in better decision making by the consumers. At the same time, the website is another addition to Genworth Financial Inc (NYSE:GNW)’s efforts in its campaign to make consumers aware and change their perception of the long term care.
At the website, consumers will be able to compare the cost of the care, evaluate their needs and form a long term care plan that best suits their needs and strategy. Moreover, the website is well-equipped to provide information right from the general aspects to a more precise and customized one. It will act as a guide to the consumers for forming their plan and implementing it. One of the exciting feature of the website is that it will not feature or discuss the long term care products offered by the Genworth, hence making it as transparent as possible.
Contrary To One-Size Fits All
Describing the new effort, Genworth Financial Inc (NYSE:GNW)’s CEO, Tom Mclnerney, said that the objective of introducing the site is not to encourage the idea of one-size fits all concept, but to help consumers arrive at right decisions about their long term care plan. He said that the idea is to drive the change in the industry, which surprisingly is overlooked by the Americans. A report by the Associated Press NORC Center for Public Affairs Research shows that 65% of Americans in the age-group of 40 years have done negligible planning for their long-term care.
