Improvising an Old Brand
Boston, MA 05/01/2014 (wallstreetpr) – General Mills, Inc (NYSE:GIS) has been researching to facelift its age-old product Hamburger Helper. Finding ways to address current tastes of consumers using 300K social media connections has given suitable results. As a result, the GIS team has processed a new 30K calorie Hamburger Helper and a Helper pizza. Success in use of social media for such strategy has also brought the attention of various publications such as Time and Vice.
The Deep-Rooted Breakfast
As another example of how GIS is using social media for promoting its cereal brands, is Cheerios. Cheerios is doing its best to get the ideas in from its Spredfast campaign where consumers are given variety of options and tips to make their favorite breakfast meal for their family. The Cheerios website has now large base of customers and deep-rooted relationship with them. All its brand campaigns are having good response and no wonder the website is being visited for breakfast news by large number of consumers.
Rediscovering an Old Meal
General Mills, Inc (NYSE:GIS) entered again into the market it moved away from more than 20 years ago by introducing Nature Valley Bistro Cups Oatmeal, formulated for the popular Keurig countertop coffee maker. This meal is a mix of oatmeal, nuts and fruit and a K-cup flavor capsule that is mixed with when filtered through the machine. This venture is expected to succeed, as oatmeal is favored being a naturally rich in proteins and seems the perfect match for Keurig, which is a household preferred coffee industry in America.
The Collaboration with Wal-Mart Stores, Inc. (NYSE:WMT)
At Wal-Mart’s first ever Sustainability Product Expo., General Mills, Inc (NYSE:GIS) and Wal-Mart announced collaboration for research and innovation in sustainable agriculture and controlling greenhouse gas (GHG) emissions. The companies have promised that the Field to Market process for sustainable agriculture would attain 2.5 million acres by 2015. Also, GIS announced that it would source 50% of its raw material purchases, 100% of its 10 priority ingredients, by the year 2020.
Pulses, The New Buzzword
General Mills, Inc (NYSE:GIS) researchers have mixed their Larabar product with a special ingredient that is more than thousand years old, namely the powder of yellow peanut. Thus giving a new product Larabar ALT. Pulses like yellow peas are not allergic, rich in proteins, add less flavor and do not come with genetically modified organisms.
An Apology
General Mills, Inc (NYSE:GIS)’s spokesperson has updated legal terms on General Mills website stating that consumers would give up the right to sue the company and have to resort to arbitration or other means if they have used its web services such as coupons and sweepstakes. However, GIS quickly understood the general sense of dislike in consumers being bound to such an agreement. It came down quickly with an apology, but the forgiveness from consumers might take time.
Amongst The Top
DiversityInc recognized GIS as ranked 20 in Top 50 Companies for Diversity list for the10th consecutive year. DiversitryInc is the leading evaluator of diversity management for more than 1000 participating companies. DiversityInc highlights the company’s strong workforce management, business strategies, outstanding diversity and employee friendly environment.
