Boston, MA 09/19/2014 (wallstreetpr) – Ford Motor Company (NYSE:F)’s much-awaited 2015 Ford Mustang is soon to come out of the covers. The car which has kept the industry, and its fans waited for a long time will be available in the showrooms from October 2014 onward in America. The company expects the younger buyers to be attracted towards Mustang in the U.S.
Mustang’s Revamping Done
The 2015 Ford Mustang will offer different engine variants and these include a V-8, a V-6 and a 4-cylinder variant. All these variants hit a minimum of 300 horsepower at least. Also, what is different in this version, is the first autonomous rear suspension of the car. The entire car has been revamped completely with infusion of better technology that will appeal to the classic crowd and the new-comers in a similar way.
Mustang’s Target Audience
Ford Motor Company (NYSE:F) is expecting the average age of buyers for 2015 Mustang at 48 years. However, with the magnets like latest technology and fuel economy, the company is more inclined towards the younger buyers in the U.S.
The marketing manager of Ford Motor Company (NYSE:F) for Mustang, Melanie Banker says that the advertising campaign for the 2015 Ford Mustang in the U.S. market will start next month and will be carried on till Christmas. Thereafter, the campaign will re-start after the Christmas Break. The media vehicles will include online, print and TV ads.
Ford’s Debut Vehicles
Along with the 2015 Ford Mustang, another car Ford Halo will also make a debut, but in the Asian and European markets in 2015.
As far as Mustang in Asia and Europe is concerned, Mr. Banker said that the marketing counterparts needed to educate prospective buyers for the lineage of this car. He added that Mustang will first be available for sale in Asia and then, will be accessible to the Europeans.
