Boston, MA 08/07/2014 (wallstreetpr) – Ford Motor Company (NYSE:F) on August 7, 2014 announced the details on techniques used by the company for new development in creation of its new models- F-150 and Mustang with the suppliers. Ford is embarking aggressive launch of 2014 with 23 new launches across the world; 16 of which are centralized in North America alone. Ford is therefore, asking for the insight of its suppliers so as to seek help in differentiating its products in international market, while also meeting customers’ expectations of technology, sustainability, quality and safety.
Statement From The Company
Ford Motor Company (NYSE:F)’s group vice president, Global Purchasing Unit, Hau Thai-Tang said that according to the One Ford plan, the automaker’s suppliers were critical in terms of creations of profitable growth for everyone. He added that the company is committed to produce and market innovations as well as excellence, even in the higher product refresh rates of the industry. In such a scenario, Mr. Hau added, Ford was looking forward to clear brand positioning.
The Innovative Ford-Supplier Technologies
During the Center for Automotive Research Management Briefing Seminar, Mr. Hau put on the podium, a range of first-ever technologies of ford which shall be introduced in the products dated to be launched next year. Some of these included- Hydroformed roof rails and A-pillar (to be featured in Mustang 2015), Quarter windows (to be featured in 50 Years Limited Edition of 2015 Mustang), Stronger and lighter high-strength steel frame (to be featured in 2015 F-150) and Segment-first LED headlamps (to showcase in 2015 F-150).
Ford’s Attractive Solutions To The Customers
In context with the aforementioned technologies, Mr. Hau added that in consideration with the impact of suppliers on business of the company, the target was to offer the customers, some attractive solutions. He also added that the Aligned Business Framework, introduced by the company around a decade ago, promotes an aura of transparency with the suppliers.
