Boston, MA 02/03/2014 (wallstreetpr) – Ford Motor Company (NYSE:F) seems to be picking up in Europe despite other automakers feeling the pinch of harsh reception. Ford over the past few months has been able to narrow its losses in the gloomy conditions in Europe recording increased sales. Despite its overall market being flat, Ford recorded increased retail sales of 14% a market increment that was sufficient enough to up its percentage point to 8.2%. Once the conditions start improving in these markets, Ford is expected to do even better. The increase in retail sales can be attributed to Ford new strategy of cutting down on sales to rental fleets and dealer self-registration
Ford 2013 in Numbers
Ford Motor Company (NYSE:F) was able to sell a total of 1.1 million vehicles in Europe making it number two in the region for the sixth consecutive period. Its top selling brand is Ford Fiesta which recorded a total number of 290, 500 units sold during the period. Ford intends to maintain the growth trend in Europe by essentially launching new seven models in 2014 that are expected to increase its market share even father. Some of the models that are expected to hit the markets in Europe include Eco Sport, the Transit, Transit Courier, Tourneo Courier Mondeo Fusion and C-MAX Energi plug-in hybrid.
Ford Q4 Positive earnings
Ford Motor Company (NYSE:F) for the fourth quarter posted positive results of $0.31 earnings per Share that beat analysts’ estimates of $0.29. The positive results were also echoed by the increment in the revenue that came in at $36.3 million compared to projected estimates of $35.4 million. North America recorded pre-tax profits of $1.7 billion lower by $200 million compared to last year record profit of $1.9 billion. Europe which is one of the growing markets for Ford recorded a pre-tax loss of $571 million compared to the previous year’s pre-tax loss of $732 million.
Ford Motor Company (NYSE:F) traded at low margins on Friday 31 January 2014 dropping by 1.90% to close the markets at a low of $14.96
