Boston, MA 08/08/2014 (wallstreetpr) – In order to augment the level of consumer confidence as well as push demand for recreational automobiles, Ford Motor Company (NYSE:F) has increased production of Class A motor-home chassis. Along with the increase in production of chassis, Ford has also launched a few new options, in order to cater to the aforementioned needs of consumers.
Moto-home Sales on Increase
As per the Statistical Surveys Inc, the overall sales of motor-home jumped up 13% on year on date basis through May 2014. Statistical Surveys is the company which undertakes market analysis especially for marine, RV and manufactured housing industries. It was found that the sales of Class A motor-homes increased 12% through May 2014. Motor-homes are the most luxurious and the largest ones on road. For this period only, the sales of smaller van cutaway which are based on Class C motor-homes jumped 14%.
Explanation and Overview from Ford Sales Analyst
The Ford Sales Analyst, Erich Merkle explained that the sales of motor-homes were cyclical and that it was directly related to improvement of economic performance. Calling Class-A motor-homes as the “big-ticket items,” Mr. Merkle explained that just like the luxury cars, homes and boats; these motor-homes could lead to larger and discretionary purchase among people in case they had more of confidence pertaining to upward trend of their sales.
Ford- the Market Leader of Class A and class C Motor-Homes Chassis
Ford Motor Company (NYSE:F) is the leader in market as far as Class A and class C motor-homes chassis were concerned. The company holds 63% market share in Class A chassis along with 72% share in the Class C chassis, on the year to date basis through May 2014, according to Statistical Surveys Inc data. The chassis sales of Ford outperform the markets and on year to date basis through May 2014, its motor-homes chassis sales climbed 16.5%.
