Boston, MA 12/27/2013 (wallstreetpr) – Ford Motor Company (NYSE:F) won a lot of hearts in the U.S. as it was able to escape the financial crisis which threatened its Detroit counterparts. Further, over the past decade, Ford Motor Company (NYSE:F) has experienced the most remarkable growth. The company is now recording profits in places where losses dominated its operations earlier.
But there is one market that Ford Motor Company (NYSE:F) has not been doing quite well and that is China. According to the latest auto data from China, Volkswagen AG (FRA:VOW) is closing 2013 as the largest foreign automaker in China in terms of sales. By this, Volkswagen AG (FRA:VOW) overtakes General Motors Company (NYSE:GM) which held the position in the last nine years. There is a need for Ford Motor Company (NYSE:F) to top the list of big sellers in China.
Ford Motor Company (NYSE:F) in 2014
China is a fast growing market and automakers are vying for better position in the market. GM recently announced taking its international operations out of the market in order to allow it some autonomous status. As Ford Motor Company (NYSE:F) prepares to launch more vehicles in 2014, it should focus in greater penetration of the Chinese auto market.
Ford Motor Company (NYSE:F) is planning to launch about 16 new vehicles in the U.S and 7 new ones for the international market. It is not yet know what approach the Blue Oval will have in penetrating China in 2014 going forward, but introducing vehicles with mass appeal like its F-Series trucks could help it grow in China. However, at this moment, China remains a challenging environment for Ford Motor Company (NYSE:F).
Low-cost vehicles
Ford Motor Company (NYSE:F) has noted in recent times that emerging markets such as Latin America, Middle East, Africa and Asia are key drivers of its growth. The company is thus expected to introduce a lot of low-cost vehicles to appeal to these markets when it launches its new 23 vehicles in 2014.
