Boston, MA 06/28/2013 (wallstreetpr) – Ford Motor Company (NYSE:F) is an automaker company which operates globally in the automotive industry. Ford operates in two sectors which are Automotive and Financial Services. The Company is in the processing of manufacturing and distribution of its automobiles across six continents. The Financial Services includes several other businesses which include Real Estate Business and Holding Companies. The Company and its subsidiaries are also engaged in financing vehicle services through Ford Motor Credit Company.
The shares gained 2.35% in its previous trading session and closed at $15.65 per share, around 35.86 million shares traded on Thursday’s trading session.
Ford has been working with Microsoft for the last seven years in developing an integrated entertainment and communication system making it sure that the customers remain connected to their digital lifestyles. Ford’s SYNC with MyFord Touch technology has even more better features which are attracting customers in China. The all new Mondeo, is Ford’s latest vehicle in China which comes equipped with MyFord Touch, an eight-inch colour touchscreen with a conventional button enabling a driver to interact with certain features like climate control, radio, CD-player etc using voice commands.
SYNC with MyFord Touch which is Microsoft’s Windows Embedded Automotive tool, is a powerful software platform providing Ford with the capabilities to develop a full portfolio of connectivity options, with certain innovative features giving the customers all new experience.
Steven Bridgeland, the Senior Product Marketing Manager of Windows Embedded Automotive has said that they are proud of their partnership with Ford on SYNC platform. They are working together to provide an innovative and intelligent vehicle solution with a device which connects the driver to the digital world. The most important point was that SYNC was upgradeable which will enable the drivers to use the latest technologies in their existing system.
The company has sold more than 5 million Ford cars and trucks with SYNC since it was introduced in 2007. With its innovation and intelligent technologies it is rapidly increasing and is availed by the customers of Asia and Europe. The company is expecting that the SYNC with MyFord Touch system will be equipped on an additional 9 million vehicles by 2015.
