Fitbit has been ruling the fitness tracker pack market in U.S. for the last many years, and the company is planning to take things to next level now. As per the reports, it had recently filed a prospectus for $100 million IPO. It revealed financial figures that it had generated over the last couple of years. Fitbit had increased sales figures from $76 million in 2012 to $745 million in 2014.
Market Response:
As soon as these numbers were known to experts, even seasoned observers of the market were surprised to see the financial strength of the company. According to Julie Ask, Technology Analyst, Forrester Research, these numbers were something one got to very rarely. Ask was amazed to see the growth that the company had shown over the past two years.
Julie Ask is a fitness buff and has tried most of the fitness trackers available in the market. So far, she hasn’t witnessed any other country in this field that has grown as fast as Fitbit.
If Fitbit’s sales of $337 million in the recently ended quarter is compared with the last year’s performance, one can see that the sales have elevated three times in the last twelve months. When it comes to the gross margin during the same period, it managed to take up the numbers from 41% in the previous year to 50% in 1Q2015.
According to Jan Dawson, Analyst, Jackdaw Research, this growth performance was phenomenal. He further adds that these unbelievable numbers are the true evidence of Fitbit’s intentions to go for an IPO at this point.
The numbers are undoubtedly very, very high. Even though Dawson seems impressed by these numbers, but he is also concerned about Fitbit and questions if the company will be able to carry through this performance in the future as well. According to him, it’s going to be a testing year ahead for Fitbit. It will be great to see how it maintains the top-notched performance in this competitive market.
