Boston, MA 02/11/2014 (wallstreetpr) – In an exclusive interview at the inaugural event “Makers Conference” , centered around on women leaders, Facebook Inc (NASDAQ:FB)‘s Chief Operating Officer, Sheryl Sandberg talked about the women’s equality as well as about Facebook’s transition and teen engagement.
The Biggest Challenge
After over a year of Sandberg’s launch of “Lean In”, she still feels there is a lot of room for the corporates to achieve equality among women, which could come by understanding the hurdles women face. Moreover, she stressed that the corporates have to endorse that equality among women will not just help them but will boost their businesses as well. However, she agrees that the corporate leadership, which consists of both Men and Women are realizing the importance of exploring the talents hidden in the population, which can altogether boost their bottom line, apparently leading to the much needed change required.
Overcoming Madison Avenues Perception
While Facebook is on the path of creating itself as a unique medium of personal marketing, it certainly faced some big hurdles to prove itself to Madison Avenue. Sandberg agreed that overcoming Madison’s perception about the Facebook was crucial for its growth. This led it to employ various tools over a length of the time to provide a direct correlation between the effectiveness of Facebook ads and improved purchases by the viewers. Eventually, Facebook was able to transition from being a small portion of ad budgets to the big brand advertisement platform.
According to her Facebook Inc (NASDAQ:FB) is now focused on small- and medium-sized businesses, to help them create their Facebook profile easily and them to let them start buying ads.
Teen Engagement
Sandberg contradicted the opinion that it suffers disinterest from the teen users. She said that Facebook has vast abilities to engage the teen population, which remains excessively active through Facebook Inc (NASDAQ:FB) and Instagram. She reiterated that the social networking site tops as a platform which can attract various strata of users, right from teens to adults. She added that the point is quite evident from its enormous success through ‘Look Back’ videos, launched last week, which was viewed by almost 200 million users across the globe and shared by almost half of them.
This indicates that how Facebook Inc (NASDAQ:FB) can experiment with new products which can quickly become popular among users to be viewed and shared, which is again a chief criteria for brands present on the site.
