Wall Street PR

Facebook Inc (NASDAQ:FB) To Zero In On Click Bait Stories; No More Free Money Making For Smaller Websites

Facebook Inc

Boston, MA 08/27/2014 (wallstreetpr) – Facebook Inc (NASDAQ:FB) announced yesterday that it will keep an eye on click-bait. As the name suggests, the click-baits are those stories which are just meant to attract more clicks without offering much than what is demanded in the headline. This smart or rather, clever technique has enabled viral sites like Distractify and Upworthy attract more clicks and become successful. However, the social networking site made it clear that such sites will not be able to enjoy much exposure now. Examples of click-bait stories include, “What Happens to Your Face When You Wear Sunscreen Might Shock You.”

R.I.P Click-Bait: Are we being too fast?

It is indeed too haste to say that click baits will no longer be seen on Facebook. But, yes, we might see it in future as Facebook Inc (NASDAQ:FB) hints towards offering “quality content” to its users now. The social networking site has been making changes to news feed section in the past too. In April 2014, it also said that it will be dismissing posts which were meant just to solicit user’s comments and likes.

No More Free Money Making On Facebook

It is quite worthwhile to note that while a lot of smaller websites have not been able to enjoy much success because of this, but there still are a lot of such sites that have come face to face with the success. For example, the audience of Distractify.com increased 76% since December 2013, as per the data of COMSCORE, Inc. (NASDAQ:SCOR).

Likewise, Elite Daily also witnessed its increase in traffic by 34% to 21.1 million monthly visitors in the month if July 2014 from 15.8 million in December. As per the CEO of Elite Daily, David Arabov, the company received its millionth like of the social network today only. He said, “We believe that Facebook Inc (NASDAQ:FB)’s recent optimization of its news feed algorithm is a change that will help publishers like us.”

But Facebook Inc (NASDAQ:FB) has made it clear that it will be using a state-of-the-art and updated mechanism in order to filter stories as well as pages, which the users call “spam.”
 

Published by Lisa Ray

Lisa has a Bachelor of Arts in journalism from Purdue University and 3 years of experience in the publishing field.