Boston, MA 08/14/2014 (wallstreetpr) – Facebook Inc (NASDAQ:FB) announced that it would now keep a track of the users between the electronic devices, so as to allow advertisers know when their ad was first viewed and conceptualized into sale. The announcement raises yet another concern over users’ privacy.
Benefit To The Marketers Or Concerns Over User’s Privacy?
With the help of Facebook Inc (NASDAQ:FB)’s new controversial action, the marketers will have an ability to view the number of users clicking on their ad and also, whether desktop computer, tablet or Smartphone was used for doing so. This action will once again lead to privacy breach of the users and will raise concerns over the same. However, despite criticism from privacy watchdogs across the world, Facebook is constantly grilled by the advertisers to showcase company’s effectiveness in mobile promotions.
Facebook’s Advertising Services Bulk
Facebook Inc (NASDAQ:FB) has been creating a bulk of advertising services because the mobile ads of this social networking site propel profit and revenue. Now, nevertheless, the company is trying to prove that its mobile ads can generate sales, even if the purchases have not been made through the Smartphone.
A study conducted jointly by Facebook and Altimeter Group, unveiled that among those people who displayed their interest in mobile ads, over 32% took action of the same on their desktop computers and that too within just 28 days.
Methods of User’s Data Collection
Facebook Inc (NASDAQ:FB), which at present, is finding ways of analyzing the user’s behaviour but controversy over the methods of finding out about over 1 billion users have started gaining momentum already. Also, a researcher at Facebook gave a public apology in June 2014 after the company conducted experiment by temporarily influencing around 700,000 users without their prior permission.
Facebook users need to login for making use of the services and so, the company is likely to connect dots between user’s identity and his/her behaviour as they change their devices for logging into their accounts.
