Boston, MA 12/24/2013 (wallstreetpr) – Facebook Inc (NASDAQ:FB) is not leaving anything to chance, in its efforts to maintain its market leadership, as can be seen in its latest deal with T-Mobile US Inc (NYSE:TMUS).
The two companies have announced a deal, in which Facebook Inc (NASDAQ:FB) will be available on T-Mobile US Inc (NYSE:TMUS) network for free of cost, starting January next year. The service will be free in such a way that subscribers on T-Mobile network will be able to access Facebook even without data.
This service will be available for the prepaid subscribers on T-Mobile’s GoSmart plan.
FB is making these efforts, to give more people, the power to share and also to make the world more open and connected. Commenting on the deal, Facebook Inc (NASDAQ:FB)’s VP Partnership Chris Daniels observed that, it is Facebook’s mission to get people connected and sharing, and with the deal, GoSmart subscribers, majority whom don’t have data access, will now be able to enjoy Facebook services for free.
Deal with carriers
Adding more users to the network is something that makes a lot of sense for social network companies. This explains, why Facebook Inc (NASDAQ:FB) joined an association of mobile carriers last month and announced that it would use its membership in the association to expand internet connection and also drive down the cost of the same.
The social networking giant is already in discussions with other mobile operators to offer free Facebook access to their subscribers. And through these efforts, the company is able to boost its user-base significantly.
At some point, investors were worried that the company could suffer the fate of Friendster and MySpace due to user exit, but Facebook Inc (NASDAQ:FB) has been proving critics wrong by adding substantial users to its network each quarter.
Ad revenue boost
Having more people on its network means higher ad revenue and Facebook Inc (NASDAQ:FB) has been doing just that. The company recently rolled out video ad that is expected to boost its revenues substantially, in the days to come.
