Boston, MA 11/04/2013 (wallstreetpr) – Facebook Inc (NASDAQ:FB) Q3 expected earnings of $1.91 billion or 12 cents a share have been positively attributed to Facebook redefining itself in 2013. The company has continued to win approval from analysts and investors after years of being in the sidelines. The company continues to show its massive ability of retaining users and attracting new ones that have continued to positively impact its revenue collection. Mobile revenue and earnings have become an essential part of the company profits contributing a good percentage.
Facebook is currently pushing new ad formats to monetize mobile platforms to push its revenue collection even higher. The earnings in the third quarter have been driven by the growing mobile ads as compared to 2012 same quarter earnings of $1.9 billion. The only thing that should worry Facebook at the moment is whether the mobile ads revenue will continue to grow in the coming years. The company stock have grown in value for more than 85% this financial year alone a clear indication of better things to come in the future.
Social logins are becoming vital ingredients to the growth of any business; Facebook has been positively impacted by its vast growth in the social platform. Facebook currently dominates 115 billion user base platforms that are second to none as compared to Google plus user base of 343million. In this financial year alone, Facebook dominated social login through mobile devices totaling a massive 66% compared to Google plus 20%, Twitter 9% and Yahoo 4%. This numbers essentially gives Facebook an edge in revenue collection compared to its fierce rivals. Social media login and publishing sites stood at 44% for Facebook with Google plus and Yahoo coming in second and third respectively at 29% and 22%. Facebook looks set to continue dominating the social login platform until other networks such as Twitter LinkedIn or Google Plus expand their user base.
