Boston, MA 09/08/2014 (wallstreetpr) – Social networking sites have become the life and blood of people, and the number of Beyoncé video views on Facebook Inc (NASDAQ:FB) underscores this fact more prominently. When Beyoncé recently uploaded her back-stage video on Facebook and YouTube, within the first 4 hours, the number of users on Facebook watched it 2.4 million times. On the extreme contrast, the number of users on YouTube, who watched this video of Beyoncé’s MTV Video Music Awards, was just a few thousand.
Why more hits through Facebook?
The reason more people watched the video through Facebook Inc (NASDAQ:FB) was the Facebook fan page of Beyoncé. Immediately after the video was uploaded, the fan page members started seeing the video in news feed and also shared it. On the other hand, Beyoncé’s fan following on YouTube had no easy way to share and spread the video.
In this regard, even the management company of Beyoncé, Parkwood Entertainment says that Facebook has emerged as their primary platform for communicating the content with fans.
Facebook Videos Shared with Millions
Now all this can be explained in a simplified manner. When someone broadcasts a video on YouTube, it is visible ONLY to one person. But, when a video is shared on Facebook Inc (NASDAQ:FB), the larger number of people can view it in just one click, thanks to the fan pages and news feed! This means that the news feed is a better way to showcase a video to a higher number of people at once, and this results in rapid growth regarding number of views.
Quite interestingly, Facebook with approximately 1.3 billion monthly users across the world, since June, has offered approximately one billion video views on an everyday basis. Out of these, 2/3rd views were through mobile. On Facebook, approximately 100 million fresh videos are being uploaded on a monthly basis.
Videos on Facebook: An Infant Ready to Grow Up Soon
Videos catch one’s eye, which means that there is huge scope of video product on Facebook Inc (NASDAQ:FB). The chief product officer of Facebook, Chris Cox, in this context, says that videos are still an infant learning to grow up on the social networking site. But, at the same time, he explains, people are shooting videos and uploading them through smartphones. However, even a lot of professionals are not aware of the concept of amplifying the audience through videos.
It would be worth noticing in the near future as to how Facebook develops on this particular product to offer a satisfying experience to viewers on the social network.
