Boston, MA 11/26/2013 (wallstreetpr) – Facebook Inc (NASDAQ:FB) is enabling retail advertisers customize their promotions to new and existing online customers. Custom Audiences allows marketers to deliver their ads more effectively during the holiday high-spending season. The social media company expects this tool to succeed in attracting more advertisers to its more than 1 billion-network of subscribers. The Menlo Park company has been doing all it can to monetize its huge user base, even as competition in social networking platforms increases.
Facebook Inc (NASDAQ:FB)’s ad revenue has been growing lately as the company attract more advertisers. Just this month, the company pulled a talent from the Google Inc (NASDAQ:GOOG) to head its auto advertising division. Auto advertising is one market segment which the world’s largest social networking company has not fully monetized, yet it has billions of dollars in ad revenue. Another revenue front that company is exploiting is mobile ads A lot of Facebook Inc (NASDAQ:FB) users have shifted to mobile devices and the company is working day and night to ensure that its mobile platform is fully monetized. Streaming ads on mobile devices is quite complex because of the small display. However, FB has been careful in streaming ads on mobile gadgets without jeopardizing user experience.
While the company understands that it is in business for profits, brutal pursuit of revenue can sometimes lead to poor user experience which consequently drives users away, yet users are the primary asset that any social networking company can have in this completive environment.
Facebook Inc (NASDAQ:FB) has managed to keep its main rival Twitter Inc (NYSE:TWTR) on check in terms of growing user base. The two social media giants are have intensified their campaigns o enlist new subscribers while working hard to retail the numbers which they already have. But FB has been making more deals lately with telecoms operators to widen its user base and perhaps lock TWTR out of the lucrative mobile platform.
