Giant social network company Facebook Inc (NASDAQ:FB) has unveiled a brand new logo design.
It has been more than ten years since the company made changes to its logo, but Facebook has finally decided that it is time for some changes. The new logo has not received much attention for various reasons. The new changes are barely noticeable, and the color is still the same. However, a closer look at the logo and you can spot the changes.
The ‘F’ remains the same while the whole logo incorporates a slimmer and rounder custom typeface that is specially designed to adapt to small screens. Unfortunately, the logo still appears to be plain contrary to what most people would expect from the creative minds.
The company started thinking of a new logo in 2013, eight years after Cuban Council Joe Kral generated the old one using an old typeface known as Klavika. The initial logo had thicker strokes and squared-off letters and was mainly designed for desktop users at the time. The rapid development of smartphone technology has a huge influence on the demand for a revamping of the logo.
Eric Olson, the creator of Klavika and the custom typeface in the new logo, described the original logo as condensed, compact and dark. Some of the old features of the logo will remain, for example, the very visible Facebook favicon. Olson said Facebook Inc (NASDAQ:FB) is very different currently compared to the time it was launched. Obviously the company has made huge strides in performance and has grown momentously. The new logo changes are thus more than just a change of the logo. To the company, it represents the important milestones that the company has achieved since it was launched. It is a representation of all the successes associated with the Facebook brand.
The new changes are therefore more oriented towards business rather than design. The simpler design might be lacking in personality, but it compensates in terms of practicality.
