Boston, MA 08/26/2014 (wallstreetpr) – A lot of companies may soon be depending upon social media platforms like Facebook Inc (NASDAQ:FB) in order to develop their business applications. The companies might take this step in order to have a better interaction with their customers so that they understand their needs, preferences, likes and dislikes and develop the applications accordingly.
What Analysts and Experts Believe?
The Principal Analyst and Vice President of Forrester Research, John Rymer said that there are a lot of services which are very useful beyond just the Facebook boundary line.
Interestingly, a lot of ventures make use of social platforms like Facebook tools in order to target their ads for users. However, as per the indications of Forrester Research, Inc. (NASDAQ:FORR) report, this ad spectrum could be pushed further to include application development and identity management.
Facebook Identity Services: A Useful tool in Future
A lot of websites these days are allowing people to login using their Facebook IDs only. In fact, as per Facebook Inc (NASDAQ:FB), people used their social network IDs for using third-party websites and apps more than 10 billion times in the year 2013. With a little more development, the identity services of Facebook shall become one of the main and imperative tools for the developers for managing authentication of user’s identity.
Another Useful Facebook Tool for Companies
Yet another tool offered by Facebook Inc (NASDAQ:FB) to the companies is called App Links. This is a cross-platform tool which enables app-to-app linking. This allows the app to exchange customers and also device context without adding any hurdle to the overall user experience.
Facebook Developing Further for Companies
There are a lot of signs that the social media company would be simplifying its platform for companies’ access.
In an interview with The Wall Street Journal, Mr. Rymer said that Facebook Inc (NASDAQ:FB) is most unlikely to change customer engagement platforms which include email marketing. Instead, there are chances that the company might offer a link of some kind.
