Boston, MA 02/03/2014 (wallstreetpr) – Facebook Inc (NASDAQ:FB) has been facing increased competition in the social network platform from its fierce rivals especially Twitter. Despite all this, FB was able to record some of the best results for the fourth quarter beating analysts’ expectations as revenue accelerated yet again. The company’s Mobile advertising revenue slashed the $1.1B mark estimates placed by analysts to stand at the $1.24B mark, its desktop advertising revenue also surpassed analysts expectation of a 2% drop to increase by +8% Y/Y. FB has seen monthly active members in its social network platform increase by a total of 172 million members while also enjoying 139 million members that are daily active.
FB total advertising revenue
Facebook Inc (NASDAQ:FB) total advertising revenue was up at $2.3B (+76% y/y) compared to estimates of $2.1B with a street Account consensus of $2.1B. This was a massive improvement compared to third quarter advertising revenue that was up at 66% y/y/. FB Non-GAAP earnings per share stood at $0.27 up from $0.26. Pricing increased materially during the fourth quarter primarily due to increased demand for Facebook inventory and better ad ROI. According to its CEO Mark Zuckerberg, Facebook intends to usurp Google as the king of the internet in terms of searches. Zuckerberg maintains that Facebook has the largest data index than any other search engine
Facebook reduced data storage costs
Facebook Inc (NASDAQ:FB) infrastructure VP has pointed out that the company is set to be economical in its operating costs through their new infrastructure designs that have been proven to be sufficient in trimming down data centres operational costs by up to 24%. Facebook social network servers in all its data centres are now 100% OCP compliant. The company is now thriving on a new cold storage facility that consists of 30PBs of capacity with the next facility planned to go live very soon with a ramp of up to 150PBs
Facebook Inc (NASDAQ:FB)closed the market on January 31, 2014 at a high of $62.57 and increase of 2.44%
