Boston, MA 04/25/2014 (wallstreetpr) – While Facebook Inc (NASDAQ:FB) comes stronger in its earnings, it continues to focus on giving value to its 1 billion users. The clear intent is visible from the social-networking giant’s Thursday announcement of introducing FB newswire tool and buying of a fitness app startup ProtoGeoOy.
FB Newswire
Things with News have remained a special focus to Facebook Inc (NASDAQ:FB) and now with teaming up with News Corp’s Storyful, it intends to help journalists share and embed exciting Facebook news content. Andy Mitchell, director of news and global media partnership at Facebook wrote that News is taking center stage right now and the fact grows stronger that media organizations and journalists are quite becoming an integral part of it.
Moreover, social media platform is day by day becoming a rich source for journalists, feeding them with fresh content every day that is shared by the people across the globe, mainly at times of upheaval. Facebook’s newsfeed, which features stories, status and pictures contribute as a major revenue stream for the company, where paid marketing messages are directly posted in the middle of the news stream. Facebook’s revenue of $2.5 billion from advertising this quarter showing an increase of 72% gives a clear picture of how the company has benefitted from its newsfeed.
Acquires A Startup
Apart from this,Facebook Inc (NASDAQ:FB) has also bought fitness tracking app startup ProtoGeoOy that launched ‘Moves’ to enable its users to track the distance they walk or run along with counting calories. The acquisition will be first by the company in the nascent market of fitness and a step to diversify its services. While the financial terms of the deal are not yet known, Facebook decides to run this along separately. ProtoGeoOy, a Finnish company, launched the app in 2013, which was downloaded 4 million times by Android and iPhone users. The acquisition comes as the recent one since the Facebook’s last huge $19 billion buyout of WatsApp.
