Boston, MA 04/10/2014 (wallstreetpr) – The business of making and distributing games is a competitive and complex one. Companies in the industry always strive to remain on the cutting-edge of the technology to ensure business sustainability and growth. That explains why Electronic Arts Inc. (NASDAQ:EA) is all over the map looking for talents to bolster its product lineup.
The company is adding developers to its ranks to take advantage of the growing gaming opportunities. Many opportunities have opened up for gaming providers as more people demand engaging games on social media, smartphone, consoles and the Web. However, benefits in the robust gaming industry are preserved for companies that are able to come up with games that players want. Companies often turn to poaching of talents from rivals who are already ahead in the industry to keep up with the pace.
In the latest move, Electronic Arts Inc. (NASDAQ:EA) pulled away a reputable developer from Sony Corp (ADR) (NYSE:SNE). The company hired Amy Henning who led the team that created the hit “Uncharted” adventure series. In the new role at Electronic Arts, Henning will lead the team developing “Star Wars” games universe.
About the hiring of Henning, EA observed that Henning is among the top visionaries in the gaming industry.
The company hopes to stage a comeback as a leading provider of games on a wide range of platforms. New products and a good reputation should help the company to increase sales and generate revenue growth.
Solid track record
Electronic Arts Inc. (NASDAQ:EA) hopes it will be able to attain the success that Sony achieved with ‘Uncharted” whose lead developer has now joined their ranks. Sony sold about 17 million units of the three titles of its hit “Uncharted” series.
Strategic deals
Last year Electronic Arts Inc. (NASDAQ:EA) signed a deal with Disney to help in the developing and publishing of its games for a range of platforms including PCs and consoles. The deal with Disney will particularly help in the revival of the company’s ‘Star Wars” game universe.
