Boston, MA 09/10/2014 (wallstreetpr) – Deckers Outdoor Corp (NYSE:DECK) is evolving and embedding change in its identity and image, and it rang the opening bell at the New York Stock Exchange on September 4, 2014 to mark celebrate the change. Deckers Outdoor will now be known as Deckers Brands and will bear a new company logo. The change of brand name is not just what the company is upto rather it is all about changing its product lines and fine tuning business model to better suite the needs of the consumers.
New Product Lines
The Deckers Outdoor Corp (NYSE:DECK) has recently being showered with the attention of Jim Cramer, who discussed the forward plans of the company with its President, CEO and Chair of the Board of Directors, Angel Martinez. During the interview, Martinez revealed that the company is working on several product ranges and that they are soon preparing to launch an array of products that will include an altogether new teen range as well. Back in 2012, the company’s signature ‘Ugg boot’ became the victim of investors’ fear as they unloaded the shares in view of fading craze of the product range. But now the company is also modifying those boots by adding more colors and styles to make it appropriate for consumers throughout the season. Moreover, Deckers Outdoor Corp (NYSE:DECK) has also extended the range from just boots to sandals and casual shoes.
In Bid To Surprise Customers
Alongside the other strategic implementations, what actually worked wonders for the company is its pact with Patriot’s Quarterback Tom Brady. The company’s men’s business has touched up by more than 140% post this sign up. Overall, Martinez said that they have lot of new products to surprise the customers. For instance, the company is already in making of a revolutionary product that will address the hygienic issues popping up at yoga studios. In short, Deckers Outdoor Corp (NYSE:DECK) is all set to revolutionize the space, which leaves Cramer bullish on the stock.
