Comcast Corporation (NASDAQ:CMCSA) seems tired of the constant negative ratings it has been receiving in the United States.
The company has constantly received unattractive rankings and has been described as one of the poorest performers in the American market. Now the company wants relinquish the embarrassing status. Comcast has some strategies up its sleeves which it plans to use to rise to a different kind of fame.
One of the recent announcements from the company is that it will create over 5,500 customer service job openings. The new jobs will be pivotal in the company’s plan to include new changes in the consumer experience.
Comcast recently lost a potentially lucrative merger deal with Time Warner Cable Inc (NYSE:TWC) and has been in constant disagreements with government authorities on its neutrality position. Part of the new revival strategy is to concentrate on the most immediate problems such as maintenance. The company announced that it will improve on technician timeliness for each client appointment by the third quarter of 2015.
As the firm reported, it plans on intensifying the technician training program so that they are vastly and efficiently rounded in their work. Additionally, Comcast will reimburse or deduct $20 to every client if their assigned technician fails to arrive on time.
A few other tweaks will be included in the company’s technological aspect. One of the most affected is the company’s call service that the company plans to rectify by making calls more bearable for clients. The introduction of what they call a “tech tracker” is expected to reduce the store waiting duration.
Apart from issues with customer relations, the company was also judged on how its poor relationships with its workers and contractors. A year ago, Comcast employed a new executive whose strategy was to reverse the company’s poor public image. However, it seems that plan failed to take root. Comcast hopes the new plans will impact some positive growth and push its performance to a new and more comfortable position.
