Clubhouse Media Group Inc (OTCMKTS:CMGR) is a cart-before-the-horse consumer-packaged goods company with hugely popular products that exist at some point in the future – ie, everyone in the future is talking about how much they love its products.
Put another way, CMGR has already built a global blue-chip marketing apparatus in the form of its social media influencer-based platform, which has already grown to a reach of nearly 300 million potential customers through the company’s team of top-tier influencers.
That number has doubled in the past six months. It may double again in the next six.
A billion-plus social media reach isn’t out of the question by this time next year for this company. But the big question is: how will CMGR finally monetize this prolific access to human consciousness?
The company has given us strong hints that the ultimate game in play here is the creation of one or more in-house branded product lines that it can market through its influencer apparatus, with partners brought into the equation to handle manufacturing and distribution.
According to how the world used to work, this would be a very unusual process. But these are new days. And social media is rapidly becoming the only game in town from a marketing standpoint. So that’s where CMGR built its edge.
However, as we saw this morning, the company is lining up some interesting new pieces to this puzzle, with Magiclytics being potentially one of the most interesting.
Real Magic
Renowned author Sir Terry Pratchett was fond of saying that “real magic” was magic the way it happens in the real world – ie, not actually supernatural, but manipulation of information and perception orchestrated so masterfully as to be indistinguishable from what most people think of as real magic.
If so, Magiclytics is aptly named. The CMGR subsidiary – acquired by Clubhouse Media in a deal that closed earlier this year – touts itself as “the world’s first Influencer-Based Marketing Revenue Prediction Software platform”.
According to its release, through advanced analytics, machine learning, and AI, the Magiclytics platform is designed to allow brands to identify which influencers to work with and to provide guidance on revenue generation potential through influencer campaigns.
For most brands looking to use social media influencer-based marketing to help drive growth, anything capable of optimizing that process and providing revenue forecasts must seem like magic.
The latest news out this morning is that the Magiclytics platform is now fully launched and live. Furthermore, it already has its inaugural client.
A Study in Pink and Blue
Clubhouse Media Group Inc (OTCMKTS:CMGR) announced this morning that Magiclytics was live and had signed its first client: Pink and Blue Co, a California-based online jewelry and fine goods company focused on commemorative pieces related to childbirth.
According to the release, as a primary feature of this client relationship, Magiclytics will provide Pink and Blue with an understanding of the historical performance of its previous influencer campaigns on Instagram.
It will also deploy its proprietary AI-driven predictive analytics technology to identify and match Pink and Blue with the right influencers to use in future campaigns and generate predictions about the performance of future influencer campaigns down to an exact dollar amount forecast.
“Pink and Blue offers an excellent case study example of how Magiclytics can provide deep and disruptive value in the social media marketing space,” commented Wilfred Man, Founder and CEO of Magiclytics. “The Pink and Blue team knows how to produce amazing fine goods for their niche consumer, and they know influencer-based marketing is the best way to build their brand. But they have previously lacked visibility in trying to implement influencer-based marketing strategies – like driving in an unfamiliar area with no GPS or map. Magiclytics has proprietary analytics that can offer unique guidance and intelligence in that process, including how much response to expect and how to maximize it. We look forward to helping Pink and Blue find breakthrough success.”
Software is Eating the World
As Marc Andreessen famously quipped, “software is eating the world”. It is a statement that grows increasingly true with each passing day.
The social media marketing juggernaut is maturing into the most important force in branding and marketing that the world has ever seen. Magiclytics represents a seminal step in that maturation process as it introduces a powerful software solution for allowing AI and machine learning to gain a foothold in the analytics driving the space.
While this does not represent a material advance toward the launch of an in-house branded product line from Clubhouse Media, it does further ramp the company’s prepotency surrounding that eventual step.
