Boston, MA 10/09/2014 (wallstreetpr) – According to reports, Chipotle Mexican Grill, Inc. (NYSE:CMG) has announced a partnership deal with Slow Food USA. The main objective of this partnership is to support more than 100 school gardens spread across the nation covering ten metropolitan areas. Both the organizations are looking forward to serving these school gardens through an innovative school curriculum and hands-on discovery. Today’s kids are more aware of how their food is prepared and where it comes from; therefore, both the companies look forward to addressing the issues that they have.
Management’s call on this issue:
According to Mark Crumpacker, Chief Marketing and Development Officer at Chipotle Mexican Grill, Inc. (NYSE:CMG), today’s kids are way more curious, sharper and extrovert than before. They have doubts and want to clarify them as soon as possible. Through this partnership with Food Slow USA, CMG would look to make children aware of how food is grown and its importance for them. Both of the organizations will show advantages of healthy eating to kids.
CMG will contribute $500,000 for development of support model for more than 100 school garden in 10 metropolitan cities across the nation. Some of the main cities that it is likely to cover are- Austin, Dallas, Boston, Denver, Louisville, northern New Jersey/ Long Island, Miami, Phoenix, Orange County and San Diego. Slow Food USA will contribute with funding, customized curriculum, labor and other various other needs that might arise during the course of this project. It will also focus on making various arrangements in order to meet various requirements of schools. CMG will arrange funding through in-restaurant fundraisers, micro-grants and hands-on support.
It’s not the first time when Chipotle Mexican Grill, Inc. (NYSE:CMG) has involved in any such activity. It has been actively participating in educational improvement and school garden activities for years. Its agreement with Slow Food USA will enable it to strengthen its position in this field.
