The video streaming services of Netflix, Inc. (NASDAQ:NFLX) are world famous for their content quality as well as servicing. Viewers can watch almost all the available categories in HD print at Netflix’s video streaming services. It seems that China is not far behind U.S. when it comes to HD video streaming. Letv of China is planning to expand its operations in U.S. in the near future
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It’s not about the quality of content anymore, but Letv is in a position to compete with Netflix in all the fields. It came into existence in 2004 i.e. three years before than Netflix, Inc. (NASDAQ:NFLX). The first project of Netflix was House of Cards. Before this project, viewers didn’t prefer Netflix to watch videos, but this one project changed the entire picture in one shot. When it comes to Letv, it has been offering live movies and TV shows long before Netflix got its first project on board.
If you take into consideration the efforts put in by both of these companies in the last few years, then you can easily notice that Netflix has yet to touch those heights which Letv has already explored. It has started selling smart TVs and set-top boxes that facilitate all the users to watch videos all day. According to Li, Head Data Analytics, Letv, the prime objective is to control TV screens, too. Li worked with Google in the past.
The current market cap of Letv is close to $12 billion, which is something you cannot just ignore. For those who think that Netflix is the best video streaming service provider in U.S., Letv has announced its plans to expand in United States in the near future. Li will head the expansion and help the company set up its operations in U.S. Letv wants to enter in U.S. with all of its services i.e. programming, video streaming, smart TVs, set-top boxes like Apple TV, and last but not the least, smartphones.
