Boston, MA 10/16/2013 (wallstreetpr) – There is no more apparent telling that Groupon Inc (NASDAQ:GRPN) is in a transformational mission that the company’s latest activities. While BlackBerry and other competition beaten tech firms are release their staff to cut operations cost, GRPN is taking in more and then doing something else.
The e-commerce discounts company has a Chief Executive who wants to work for just “a few years”. That CEO is Eric Lefkofsky on whose shoulders now squarely rests the responsibility to revamp the company and set it a better competitive edge with its well established rivals like eBay and Amazon.com.
It is not exactly known yet how the CEO is going to quickly turnaround the company now that he doesn’t will to stay in the position long. But what is clearly known is that GRPN is taking itself from being a PUSH company to become a PULL company. What does this mean? It means something interesting to both clients and investors. In this service delivery model shift, GRPN will be pulling in customers to its website through search engines rather than push them through shoving of e-mail deals to their inbox.
In fact, the PULL business model is more beneficial to GRPN’s clients because it means greater intent to drive up sales more than just subscribers. And this is immensely important. According analyst, the proposed shift has increase investor confidence more than it was in the last six months.
However, the hurdle in this model shift is going to impact more on Groupon Goods where pricey perks are used to lure customers. And this only works best when the e-mails are pushed to their inboxes.
But considering the company that GRPN is, this doesn’t have to a big headache. Perhaps it’s for this purpose that the company has enlisted three more stellar engineers to its team of staffers.
With 48 countries already to its network, GRPN, a $7.44 billion company does need a vibrant team of talented engineers to handle its business core areas.
