Wall Street PR

CenturyLink, Inc. (NYSE:CTL) Kicks Up A Storm In The Fierce Cloud Price Wars

Boston, MA 05/08/2014 (wallstreetpr) –  CenturyLink, Inc. (NYSE:CTL) has joined the intense price war in the cloud infrastructure space adding a new dimension to the whole scenario. While AWS, Microsoft Azure and Google Compute Platform are strong players, the drama has just unfolded after CenturyLink cut down on prices. The already cramped up cloud infrastructure space demands huge expenditure for the infrastructure and maintenance. Adding to the woes is the brutal rivalry between competitors to attract the consumers with low prices.

CenturyLink being the third largest telecommunications company in the US has played the game smartly by developing in built cloud infrastructure and acquiring companies that promised revenues. The cloud revenues generated are a proof to it. Savvis, Ciber, Qwest CTX +0.23%, AppFog and Tier3 are the few acquisitions made by CenturyLink over the past few years. While Tier3 and AppFog deals chipped in with PaaS products, CenturyLink delivered riveting cloud infrastructure

CenturyLink, Inc. (NYSE:CTL) has been working on hybrid infrastructure delivery that amalgamates massive network resources, cloud colo, and managed services. CenturyLink is set to become the biggest cloud based infrastructure players with over 32 global data centers with thrust on added value cloud services through a standalone innovation center along with enhancing the coverage of their cloud product.

What Next?

With such huge scale of economy and infrastructure availability, Price cutting will just add to more consumer eyeballs. Precisely, CenturyLink is doing the same. Prospective customers and existing customers are bound to be attracted by the price cut in addition to the distinguishing service and infrastructure. “The competitors are feeling the pinch and the heat generated is palpable”, observed market analysts.

CenturyLink, Inc. (NYSE:CTL) brings the below differentiators to the table:

•    Huge price reductions –Cloud VM price is slashed by 60%

•    Flexible cloud space solutions can be leveraged by the customers. Tailor made support to the customers based on customer specifications.

•    15 Price based service tasks to cover all the fundamental customer requests

•    Bandwidth pricing cuts is the winner with $0.05 GB is out per month

There are many more highlights, and this shows the strengths of a telecommunication based cloud vendor and the addition leverage for both customers and the company. The existing Pipes also reduce infrastructure expenditure. Apart from the prices cuts, the irritating factor for competitors is the differentiation with services adding value to the whole proposition. CenturyLink, Inc. (NYSE:CTL) looks to be a winner all the way.

Published by Steve Hackney

Steve Hackney is a corporate finance professional with over 14 years of experience in cash management and investing. He earned a Bachelor of Science in Finance from Florida State University and holds a Certified Treasury Professional certification. Steve lives in Orlando, Florida with his family.