Boston, MA 03/18/2014 (wallstreetpr) – In business of providing online marketing solutions, things can sometimes get tough as competition and cost of doing business trims profits. And in many cases the owners of the business react by offering their business for sale. Vocus, Inc. (NASDAQ:VOCS) is in such business where it provides cloud marketing solutions in areas such as search marketing, social marketing and e-mail marketing.
The company is reportedly looking for buyers and as usual, it can be said that it is not able to crack the market password as it is presently and a new owner might find a better thing to do with the business.
While there is no major twist in the reports that the company is up for sale, there are many twists as regards who wants to buy the business. Several names had been mentioned, some of which include rivals and private equity firms.
Deal denial
One of the companies that had been reported to be salivating for Vocus, Inc. (NASDAQ:VOCS) has come out guns blazing to distance itself from interest in acquiring the company. Constant Contact Inc (NASDAQ:CTCT) through a spokesperson sent out a statement that the company has not contacted Vocus, or even indicated interest in acquiring the company. Typically, Constant Contact stated, it doesn’t comment on merger and acquisition speculations. End of the story.
But look, besides Constant Contact, several other companies were also cited as having interest in Vocus, Inc. (NASDAQ:VOCS), but these other reportedly interested bidders which include private equity company GTCR and Web.com have not raised objections. So then, that can only mean that the fact Constant Contact is not interested in the acquisition doesn’t rule out reports that Vocus is up for sale.
Shares defy confusion
While confusion mars Vocus, Inc. (NASDAQ:VOCS) acquisition story, shares of the company have not been deterred in their upward rally. The shares closed $14.70, up 1.45 percent in the last session.
It had been reported that the potential buyers of Vocus, Inc. (NASDAQ:VOCS) were willing to pay premium price at $17 per share.
