Boston, MA 06/17/2014 (wallstreetpr) – Broadcom Corporation (NASDAQ:BRCM) tied- up with several media and cable firms to provide ultra high definition (HD) satellite coverage of the 2014 FIFA World cup in Brazil across South America.
Broadcom Corporation (NASDAQ:BRCM) has announced getting into a partnership agreement with Globostat, a Brazil based satellite television service and multi channel cable provider and Elemental, leading software defined video services providing company which provides solutions for multi screen content globally. Broadcom’s most recent endeavor has marked a new high- point in the market for Ultra HD images transmissions for live matches. The tie- up promises providing four times the resolution of usual HD displays and hence unmatched clarity. It will be the first of its kind live broadcast and will be available for the last three matches of the World Cup 2014.
Tie-Up Of Technologies
The tie- up demands contributions from all the three as Globosat will be seen engaged with the first step of image acquisition, followed by Broadcom Corporation (NASDAQ:BRCM) and Elemental’s part in the play. Globosat will provide be responsible for providing satellite uplink and incoming signal systems. Broadcom’s flagship video decoder SoC or system- on- a- chip will be responsible for decoding the images with very high efficiency video codec compression, which will result in a 60 fps (frames per sec) resolution and offer 10 bit color code. Elemental will then engage itself with image encoding process, employing its live video encoders to transmit the images for commercial purposes.
Benefits
Broadcom Corporation (NASDAQ:BRCM) is anticipated to rope in huge benefits with the success of its endeavor as it has two big advantages on its favor. Firstly, FIFA World CUP gathers the attention of the biggest TV audience as compared to any other large scale sporting event across the globe. Secondly, this year, the global viewership is expected to surge even higher given the extensive propagation of digital and the additional social media channels.
