Boston, MA 03/14/2014 (wallstreetpr) – Body Central Corp (NASDAQ:BODY) is not looking attractive today. Not that the stock has been any attractive in recent times, but the current downtrend drives an important point home. The stock is now full or worries than hope and there is no better way to say that than looking at how far it now stands from its 52-week high point.
The company functions in the multi-channel specialty retail market. It owns and operates specialty stores, catalog sales and e-commerce platforms. Through which it targets mostly women in their teens and twenties from diverse backgrounds in terms of cultural diversity. Through the specialty stores and online sales platforms, the company offers for sale products and items such as jewelry, shoes, accessories, tops, bottoms and dresses.
In the current session, shares are already down $22.18 percent to $2.21 as at 12:20 p.m. EDT. And a heavy amount of shares are changing hands, far beyond the volume in a normal session at 1.17 million against 0.23 million. In the past 12 months, shares have been traded between $2.16 and $13.39 low and high respectively.
The stock is currently underperforming the Dow and S&P 500. It is down at -22.5 percent to Dow’s -1 percent. It is almost the same story at S&P 500 where it is down 22.5 percent to S&P’s -1 percent.
Potential stock price upside
Although the stock of Body Central Corp (NASDAQ:BODY) is down crashing on earth, looking at the average consensus estimates from analysts tracking it suggests an attractive upside potential. The consensus price target of $5.33 on which analysts have on the stock suggests nearly 143 percent upside from the current price. But towards attaining this stock growth, there exist two key resistance levels that the stock needs to breach. The first one is the 50-day moving average of $3.39 and 200-day moving average of $6.49. But even with such price growth movements, the stock will still remain a far cry from its highest price in the last 52-weeks.
Early warning
A warning came to shareholders in Body Central Corp (NASDAQ:BODY) last year that they needed to protect gains by selling the shares on August 2, 2013. That alert came when the stock was trading around $8.23. And since that time when the downtrend alert call came, the shares have fallen 65.5 percent.
Conclusion
With things looking ugly in Body Central Corp (NASDAQ:BODY), keeping an eye on the stock for a new uptrend to book profits and stay on the sidelines would be a good idea.
