Boston, MA 07/14/2014 (wallstreetpr) – BlackBerry Ltd (NASDAQ:BBRY) will be no more in the next few years. To be precise, the company will disappear in 2015. However, the firm that has predicted the death of the struggling Canadian company also predicted that the company would be no more in 2012 but that didn’t happen.
According to 24/7 Wall Street, BlackBerry brand has no life because of the dwindling sales and huge losses. The firm insists on BlackBerry’s disappearance even as the company’s recent performance under new CEO, John Chen, showed improvement.
BlackBerry Ltd (NASDAQ:BBRY) is joined on the disappearance list with brands such as Time Warner Cable, DirectTV, Aeropostale and Lululemon. At least the first two brands are involved in merger deals that could see them disappear into the hands of a new owner.
In addition to citing decline in sales and losses, 24/7 Wall Street also cited that fact that BlackBerry’s market share is withering very fast.
In the handset division, BlackBerry is being cannibalized by Apple Inc (NASDAQ:AAPL) and Samsung Electronics, which dominant the smartphone market from North America to Europe to Asia.
Furthermore, the sector is also witnessing an increasing number of players with deep pockets whose rise only means pain for BlackBerry Ltd (NASDAQ:BBRY). Such players are Amazon.com Inc (NASDAQ:AMZN), debuted Fire smartphone, and Microsoft Corporation (NASDAQ:MSFT) that acquired Nokia’s handset division.
BlackBerry which controlled nearly 20 percent of the global smartphone market five years only had control of less than one percent as of the end of 2013.
Too small to relay on
Although 24/7 Wall Street acknowledges that BlackBerry Ltd (NASDAQ:BBRY) is doing well in its QNX platform in the healthcare and auto industries, they say that benefits QNX or even BBM are too small to keep the company aloft.
Good reception in India
BlackBerry Ltd (NASDAQ:BBRY) brand may be on the death’s door according to 24/7Wall Street. However, the latest statistics indicate that the company’s latest handset Z3 is almost sold out in India in just two weeks on its launch. That is indicative of a strengthening position in India, a market target by handset manufacturers of all sizes.
