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BlackBerry Ltd (NASDAQ:BBRY) Loses Ground To Microsoft (MSFT) In Mobile OS Space

Boston, MA 04/25/2014 (wallstreetpr) – Investors would love to hear that BlackBerry Ltd (NASDAQ:BBRY) is making nice progress in its turnaround. However, everything is not turning around so fast for the embattled pioneer smartphone maker, at least going by the latest data that assessed the U.S. mobile operating system market.

The company’s CEO John Chen recently stated that he expects BlackBerry to enter cash breakeven this year and profitability by next year. Moreover, the CEO stressed that the company currently enjoys solid cash position that makes it capable of financing its turnaround.

Nonetheless, the popularity of BlackBerry OS faltered in the U.S. in the past quarter, according to the data provided by Nielsen. The company lost ground to Windows Phone. Therefore, BlackBerry Ltd (NASDAQ:BBRY) controls 2 percent of the U.S. mobile OS market while Microsoft Corporation (NASDAQ:MSFT) controls 3 percent of the U.S. phone OS market. These numbers place Microsoft and BlackBerry at positions three and four respectively. The two companies have in the recent years tried to work their way to the top with little success.

Android and iOS remain the dominant mobile operating systems in the U.S. Android is a product of Google Inc (NASDAQ:GOOG) while iOS is a product of Apple Inc (NASDAQ:AAPL). Android enjoys the top spot in the U.S. mobile platform market at 52 percent while iOS comes in second at 42 percent.  There seems to be a thin margin between the two giants in the U.S. and analysts believe that Apple could narrow the gap with the release of its enhanced-display iPhone devices that are expected later this year.

Shifting focus

BlackBerry Ltd (NASDAQ:BBRY) has been shifting its business focus in recent times. While the company expects to gain significant market share with low-cost smartphones manufactured in partnership with some Taiwan companies, the company is more interested in dominating the enterprise mobile platform marketplace than the consumer market.

Encouraging progress

As much as BlackBerry Ltd (NASDAQ:BBRY) may be displayed as losing mobile OS market in the U.S., the company’s turnaround remains an encouraging story. Mr. Chen’s recent interview confirmed that sooner or later the company will be back as a prominent player in the mobile space.

Published by Steve Hackney

Steve Hackney is a corporate finance professional with over 14 years of experience in cash management and investing. He earned a Bachelor of Science in Finance from Florida State University and holds a Certified Treasury Professional certification. Steve lives in Orlando, Florida with his family.