Boston, MA 01/27/2014 (wallstreetpr) – BlackBerry Ltd (NASDAQ:BBRY), the Canadian smartphone maker took a plunge on Friday, after a consecutive gain recorded towards the earlier part of the week. The plunge was mainly due to the Department of Defense (DoD)’s denial of any new purchase agreement with Blackberry. The shares lost close to 5% on Friday as they settled at $9.89.
DOD’s Refusal
Early last week, reports surfaced that the U.S. department of defense has come forth to purchase 80 thousand fresh units of Blackberry devices for its military use. But, the positives of the story soon turned negative, as the fresh statement of DOD emerged that they have placed no new orders with the company. The statement also clarified that the mention of 80K BB units are those which are already in the system. The point to be worth noted is that even the new sales of 80K devices would have just made 2% of BlackBerry Ltd (NASDAQ:BBRY)’s overall November-quarter sales.
Concentrated On Turnaround Efforts
Though, unaffected from the recent turn of events, BlackBerry Ltd (NASDAQ:BBRY) is firmly following its way to turn around its story. The company is making every effort to reap best possible results from its advantage points. The latest is the company’s plans to launch BBM voice and channels on its rival platforms, that is, Apple and iOS. After a successful record-breaking downloads of BBM service on rival platforms, the company is sworn for the same success about its features as well.
BBM voice and BBM Channels services allow a user to call or text for free, over a Wi-fi network, to anywhere in the world. The only condition is that the users interacting at the two ends should have BBM voice on their devices. BlackBerry Ltd (NASDAQ:BBRY) had recorded a sweeping success of downloads of its BBM in other platforms and the move is perceived as one to capture the momentum yet again.
