Boston, MA 06/20/2014 (wallstreetpr) – BlackBerry Ltd (NASDAQ:BBRY) on June 18, 2014 announced that it has agreed to a licensing deal with Amazon.com, Inc. (NASDAQ:AMZN) which will enable it to offer around 240000 Android apps from the application store of Amazon on BlackBerry 10 devices in the coming fall. This would enable it to make an addition of an assortment of customer-based apps to the BlackBerry 10 devices.
Benefit to the Customers of BlackBerry 10 Devices
The customers making use of Blackberry devices that are powered by the 10 operating system of the company will get access to some of the well known Android apps like Candy Crush Saga, Minecraft, Groupon, Pinterest and Netflix.
The company, in its statement, said that as many as 240000 Android apps will be found on BlackBerry 10 devices after the company will release BlackBerry 10.3 operating system on the devices.
A Reinvention Attempt
This is seen as a reinvention attempt by Blackberry Ltd (NASDAQ:BBRY) so that it can rationalize its attention towards a stringent and focussed plan under the new leader John Chen, appointed as the Chief Executive Officer. Samsung and Apple smartphones ate up the entire market share; leaving BlackBerry phones with nothing.
John Chen said that he wanted to be in the race of smartphone competition; but at the same time, he would focus on making the BlackBerry devices as the dominating objects in machine-to-machine communications. It is worth noticing that the QNX software of the company is already in the bastion of the automobile industry and it empowers the electronic as well as various systems in a range of cars.
Statement from the CEO
The CEO of Blackberry Ltd (NASDAQ:BBRY), John Chen said that the reason behind making Amazon Appstore accessible to the users on BlackBerry 10 devices was to meet two main needs- more productivity solutions for the enterprises and greater availability of the apps for the smartphone users.
