Boston, MA 02/28/2014 (wallstreetpr) – AT&T Inc. (NYSE:T) is doing all it can to shrug off, competition from T-Mobile with its latest plans aimed at attracting more subscribers. The telecommunication magnet has decided to offer unlimited messaging accompanied with lower international call rates to its subscribers. This plan will mostly benefit subscribers under the Mobile share and Mobile share value plans starting February 28, 2014
AT&T Inc. (NYSE:T) has reduced its call rates for international calling in 35 countries such as Canada, Mexico as well a number of Latin American countries. The call rates in this case will be $0.01 per minute for a $5 monthly plan down from a high of $10 that it used to charge on international texting.
AT&T targeting T-Mobile
The latest round of price cuts by at AT&T Inc. (NYSE:T), are a counter to T-Mobile US Inc. (NYSE:TMUS) which had earlier introduced free international text messaging as well as un-carrier program that offers up to $650 in incentives for customers who switch service.
AT&T Inc. (NYSE:T) has been experiencing slower user growth over the past few months, reporting it had only gained a total of 566, 000 new subscribers during the fourth quarter. This is lower compared to a high gain of 780,000 registered during the same quarter a year ago. AT&T has also experienced a dip in form in the market, over the past 52 weeks with its stock dropping from highs of $39 to lows of $31.74 a share
AT&T Wins Two Awards
AT&T Inc. (NYSE:T) won two honors at the Mobile World Congress on recognition of its effort and commitment to deliver top class customer experience while always striving to meet customers’ expectations with its range of innovative products and services. AT&T won an award on “Best Consumer Mobile Service” as well as being a joint winner with FiLIP on the “Best Mobile Enabled Consumer Electronics Device”.
AT&T Inc. (NYSE:T) remained unchanged on Thursday trading session slightly moving up by 0.72% to close the day at $32.23.
