Boston, MA 09/15/2014 (wallstreetpr) – AT&T Inc. (NYSE:T) is enjoying its best run in terms of iPhone sales in the recent past. The giant wireless carrier has already reported record iPhone 6 and iPhone 6 plus pre-orders, barely a week after launch. CEO, Glenn Lauren, has attributed the increased pre-orders to the reliable 4G LTE services that the company is offering as well as exciting pricing.
Social media platforms have been’ amassed with complaints from customers as access speeds to carrier websites reduce as a result of increased traffic to the sites. Apple Inc. (NASDAQ:AAPL)’s retail store has also felt the full force of increased pre-orders after reportedly going down for two and half hours as a result of the ongoing frenzy for the exquisite gadget.
AT&T Inc. (NYSE:T)’s Mobile Business Solutions Group CEO, Ralph de La Vega, has confirmed that the company received hundreds of thousands of pre-orders a few hours into the sale of the two iPhones. Carriers have always enjoyed increased sales every time there is a refresh of a product from either Samsung or Apple Inc. (NASDAQ:AAPL). IPhones demand are reportedly better this yearthan they have been in the previous years.
AT&T move to join the trade-in bandwagon looks to have done the magic in the company recording increased pre-orders. AT&T Inc. (NYSE:T) is offering customers the option of trading in their old iPhones in exchange of the new iPhone 6. A credit line of up to $300 will also be available with the new offering as long as the phones being traded-in are in a good working condition.
AT&T is also offering users a credit line of up to $100 if they buy an iPhone and add a new line on the company’s Next Plan. A discount of $200 is also available on the iPad, if one opts to buy an iPhone with AT&T Inc. (NYSE:T) Next Installment Plan. Phone carriers have over the years relied on new iPhone releases, to gain market share, as well as tap into data-hungry smartphone users.
