AT&T Inc (NYE: T) is enticing the possibility of allowing users to instantly try popular games for free. The business began by offering free, six-month Google Stadia memberships in a generic bundle before allowing users to access full versions of Batman: Arkham Knight and Control online.
AT&T introduces a gaming try-before-you-buy option
It then alluded to something even fascinating: a gaming try-before-you-buy option that would allow you to play a game straight from a search page, purchase and install a full copy after you decide you like it and continue playing from where a user left off.
The company’s assistant VP of 5G product and innovation, Matthew Wallace, stated, “We’re not going to turn it into a business. Our goal in life is not to provide a gaming app or gaming service; it’s to provide the underlying network capability and then make those capabilities available to the gaming companies and customers.”
If you are wondering whether the carrier will develop a gaming service for the “try-before-you-buy” goal, the answer is no. Wallace stated that they are not interested in creating a gaming offering for the same. He said that they are creating an independent cloud to entice game developers, but it will not offer another free game like Control or Batman, and instead, AT&T is looking for a partner in the space.
AT&T has been working on developing cloud gaming
Wallace has been in his role since 2019, and work started as a test for 5G. He explained that gaming, more so cloud gaming, has been one of the things that were prioritized. Therefore the job has been to collaborate with gaming firms and figure out how the network will serve their needs.
The focus is on what AT&T can do with the network to ensure clients’ session has the ideal characteristics. What reduces the amount of time it requires for information to go “from the mobile core to where the apps are” comprises not just radio performance but also efficient pathways for all the data moving through the network.
