The much anticipated smart watch from Apple Inc. (NASDAQ:AAPL) is now here and it has some cool and exciting features to it. Apple is doing all it can to use this advantage for its marketing strategies.
Take, for example, the fact that the watch has built-in support for identifying Apple stores near you. The mobile technology company has introduced a new app that is designed to synchronize and locate Apple stores that are close to the user’s vicinity. The application is not limited to locating and notifying the user about any Apple store; it also gives the user comprehensive information about the specific information.
In addition, one can browse the store’s calendar, events and other details like latest items brought into the store. One of the most interesting aspects of the application is that it receives real-time updates and notifications. The application can also keep track of all your online purchases or pre-orders.
For example if you preorder a MacBook Pro, from the company’s online store, it will give you notifications for all the significant steps of the purchase process. The watch will confirm your purchase and monitor the delivery schedule thus providing a sense of more security.
The apple watch application also comes in handy as a personal guide and management tool. This means that the application gives the watch the ability to notify the user of any plans in his schedule. Keeping appointments is therefore made easier and simpler without having to check your phone.
The application is a very useful addition to the apple watch. However, since the watch lacks important extensions such as a keyboard due to its smaller size, there are a few downsides. The small screen makes it a bit inconveniencing to keep referring to it for information. The application is also limited in terms of information manipulation and display.
The shortcomings mean that users have to make sure that they synchronize their watch with their iPhone so they can access more detailed information if they wish to do so.
