Boston, MA 01/09/2013 (wallstreetpr) – Groupon Inc (NASDAQ:GRPN) spent the most of the time last year, to change its business infrastructure and operations. In particular the company shifted from a PUSH marketing model to a PULL marketing model. This means that subscriber now access details from the company’s personalized website, instead of the company sending daily deals to subscribers’ inbox.
The company also spent the better part of last year, studying the efficacy of its mobile transactions. It emerged that most subscribers in the U.S. transacted their deals on mobile devices while about 40 percent of its international audience made mobile transactions. It thus came out that the company’s future was mobile.
As regards tweaks to the company’s operations, Groupon Inc (NASDAQ:GRPN) used 2013 to invite more retailers to its service, thereby expanding the variety of its deals offering.
Now that the company’s management is convinced that they have done enough to optimized deal offering, the focus has now turned to international market. This comes in the wake of reports, that Groupon India was growing exponentially since its acquisition.
The desire is to make Groupon Inc (NASDAQ:GRPN) the leading deals platform worldwide and the company is doing this through partnerships and technology and talent acquisitions. The company recently hired two senior executives to spearhead its global operations. These included Mr.Tamer Tamar who joined the company as SVP International operations. Tamara was formerly a senior executive at Orbitz Worldwide. The other talent acquisition is that of Sri Subramaniam who joins Groupon as SVP engineering Smart Deals. Mr. Subramaniam was formerly with WalmartLabs as lead search, market place and item executive.
More than anything now, Groupon Inc (NASDAQ:GRPN) needs people who have better insight on how to launch a forceful global presence. However, to corroborate these efforts, the company is also making acquisitions, Like its high profile deal with LivingSocial for the $260 million takeover of TicketMonster.
Conclusion
Groupon Inc (NASDAQ:GRPN) has overcome many of its challenges. The stock reveals a lot of upside potential in the manner it has modeled its operations. The takeoff will surely be slow, but afterwards the stock should be able to rise sharply.
