Boston, MA 06/19/2013 (wallstreetpr) – The share prices of Amazon.com Inc (NASDAQ:AMZN) had surged by 1.33 percent to close at $281.76 per share for the end of last trading session on Tuesday. The shares of the company had been trading in the range of $278.11 to $282.91 per share during the day. The shares of Amazon.com Inc (NASDAQ:AMZN) had recorded 52 week high price level at $284.72 per share and 52 week low price level at $212.61 per share.
This recent surge in share prices of Amazon.com Inc (NASDAQ:AMZN) had been attributed to the company’s announcement of the Amazon Birthday Gift, a new way through which the users of Amazon could now surprise their friends by joining together to send birthday cards with messages through Amazon.com Gift Cards.
In short, anyone with a Facebook account can “start” a gift through Amazon.com, Inc. (NASDAQ:AMZN) for as little as $1 along with a custom birthday message. Then, other Facebook friends can add their own messages while incrementally increasing the gift card by $1, $5, $10, or $25, allowing the gift to grow until the recipient’s birthday.
Then, on the birthday, the many individual birthday messages will appear on his or her Timeline along with links to claim the gift — surprising the recipient with much more than just the traditional birthday messages and letting the recipient get exactly what he or she wants from millions of items on Amazon.com, Inc. (NASDAQ:AMZN).
This innovative birthday card and gift program of Amazon.com Inc (NASDAQ:AMZN) had surged the share prices to hover around 1 percent of their 52 week high price levels. The company had witnessed the trade of 2.15 million shares on Tuesday, while the average trading volume is at 2.62 million shares per day.
Amazon.com Inc (NASDAQ:AMZN) presently holds 455.24 million shares outstanding in the market with an institutional ownership of 68 percent of its holdings.
