Boston, MA 08/13/2014 (wallstreetpr) – Online retailer Amazon.com, Inc. (NASDAQ:AMZN) had unveiled Amazon Local Register that comes up with a secure card reader and mobile app. This is expected to help local business people with the tools they required to accepting debit and credit cards quickly and easily from smart devices, be it smartphone or a tablet, and yet keeps tracking their growing business.
Mobile App
The customers of Amazon Local Register would have to access its customer support team and also in-app tracking tools. The company, which has been under fire from investors for failing to report a profit in the last few quarters, said that it would reward its customers who sign up the program before October 31. The reward would be in the form of low promotional rate of 1.75% a card swipe on all debit and credit cards till the end of January 1, 2016.
Amazon.com, Inc. (NASDAQ:AMZN) said that the process of registration would be simple in three steps. Customers can establish an account, buy a $10 card reader, and then download the mobile app, which was free from Apple Inc. (NASDAQ:AAPL)’s App Store, Amazon Appstore, and Google Inc (NASDAQ:GOOGL) Play. The company also said that it offers free two-day shopping on amazon.com to the customers, who buy the card reader from today.
Customers would be provided with an option to buy card reader from August 19 at Staples retail locations throughout the nation.
Compatibility
The company allayed the fears of customers about the compatibility aspect since the reader card, and mobile app are compatible with different types of tablets and smartphones, be it Apple’s iOS7 or select Android smartphones or Kindle Fire tablets.
Amazon.com, Inc. (NASDAQ:AMZN) also indicated that customers would get back the first $10 of transaction fees once the app was put into use.
Management Speaks
The company’s vice president for local commerce Matt Swann said that everyone using the Amazon Local Register, whether it is businesses or organizations or clothing stores or contractors or food trucks or accountants, would enjoy the industry-leading lower rates apart from trusted and secure payment processing.
